How to Ask for Informational Interviews in Digital Development

Recently I asked you to tell me about your job search dilemmas in digital development and wow! I received a wave of responses. Remember, if you want personalized responses to your questions, grab a career coaching session.

Now let’s explore the next installment: How to Ask for an Informational Interview

Informational Interview Question:

I have applied to countless ICT4D jobs via the normal online CV submission route but have heard (and can speak anecdotally to the fact) that there is a 4% response rate – so really the only way to get hired is to ask my network contacts for informational interviews.

The challenge: there is a thin line between asking for help and being overbearing even when trying to use my professional network.

Case in point, I recently asked to meet with someone fairly high up in an organization I would like to work with, and when I let her know I was interested in working there she never responded. It was probably not the best experience for either of us.

My Response:

There is certainly an art to asking for an informational interview and it starts with thinking of it as the beginning of a relationship, not a transaction. You should be genuinely interested in their work and career to better understand your own goals, and path to reach them.

Never, ever ask about working at their organization, which can feel transactional and often leads to them sending you to HR or the company website, if they respond at all.

Here is an example email that you can use to secure an informational interview:

Dear Susan,
I was speaking with Tim Smith the other day about mHealth programs in Vietnam, and he said you were an expert on it and that I should talk to you about my interest in the field. I’m about to graduate with an MPH and I’ve worked for a few years as a project manager with the Red Cross in Washington, DC, but I’m considering focusing on mHealth in Southeast Asia. I’d love to know about your career path, how you came to role with Medic Mobile, and where you see the future of mHealth in the region. Would you have time for a coffee or a call next week?

Note that in the opening sentence I showed that I spoke with someone they knew, who recommended we talk. This introduces a shared connection, validates my inquiry, and creates a social obligation to meet – she wouldn’t want to disappoint Tim. Then I gave my bona fides, and shared why I am looking to her for advice. I finish with a request for a quick meeting.

No where do I ask about roles with her company, even if it is my dream employer. My goal is to learn from her and to introduce her to my dreams, so that one day, when she’s in a meeting and her colleagues announce they need a mHealth manager in Vietnam, she remembers me and recommends that they interview me.

Why Informational Interviews Matter

Informational interviews are an invaluable tool in the international development sector. These informal meetings are arguably the most critical step in the job search process. Here are 10 reasons they can significantly influence your career trajectory.

1. Understanding the Industry Landscape

Informational interviews offer a unique opportunity to gain a deeper understanding of the latest trends, challenges, and opportunities. This insight is crucial for aligning your skills and experiences with the needs of the sector.

2. Networking and Building Relationships

Building connections with individuals who are already established in the field can open doors to new opportunities. These connections can provide referrals, recommend you for open positions, or even offer mentorship.

3. Gaining Insider Information

Informational interviews allow you to gather insider information about specific roles and organizations. You can learn about the company culture, management style, team dynamics, and decide if the role aligns with your career goals and values.

4. Accessing the Hidden Job Market

Many job opportunities are not advertised publicly and are filled through internal referrals or networking. Informational interviews can give you access to this hidden job market. When a position becomes available, the professionals you have built relationships with through informational interviews may think of you and recommend you for the role. This insider access can give you a significant advantage over other candidates who are not as well connected.

5. Refining Your Career Path

Informational interviews can help you refine your career path by exposing you to different roles and career trajectories within the field and the various pathways and the skills required for each.

6. Enhancing Your Knowledge and Skills

You can identify gaps in your knowledge and skills, and learn of areas where additional training or experience is needed. This awareness allows you to proactively seek out opportunities for professional development.

7. Demonstrating Proactivity and Enthusiasm

You can demonstrate your commitment to understanding the field and your willingness to take initiative. This proactive approach can set you apart from other candidates who may rely solely on traditional job search methods.

8. Building Confidence and Interview Skills

Informational interviews provide a low-stakes environment to practice your interview skills. You can become more comfortable discussing your background, experiences, and career aspirations. This practice can boost your confidence and help you perform better in formal job interviews.

9. Tailoring Your Application Materials

Understanding the specific needs and preferences of organizations allows you to tailor your resume, cover letter, and other application materials to better align with what employers are looking for.

10. Receiving Honest Feedback

Finally, informational interviews provide an opportunity to receive honest feedback about your career aspirations and suitability for certain roles. Professionals in the field can offer constructive criticism and advice based on their experiences.